A few days ago, I posted some great all-visual ads for Land Rover. That got me to thinking about how many wonderful ads for the brand have actually been copy-driven. Here are three, scooped from the portfolio site of writer/creative director Cameron Day (http://mybathtoys.com/wordpress/).
Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website.
Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureBy Tim Nudd
An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever.
One of the selling points for Mini Cooper Clubman – the Mini that is roomier yet still cute — is that it has room for some luggage. A clever way of using a airport carousel to show the key benefit of the car.
Now this is an ad war. I’ve heard of the legendary bmw/audi ad war, but it looks like (and I’m assuming here) that it’s a regional case-by-case basis. In this case, an advertising agency contacted BMW and told them of this specific opportunity. Kudos to the Juggernaut Advertising for contacting Santa Monica BMW because they (BMW) really loved the idea.
Love the ads and the execution, placement here is key and it’s quite creative. Would be interesting to see this on a highway, with one billboard coming right after another. Interesting and creative stuff (via BMWBlog.com).