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bjornborgprojectresearch:

Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website. 
Tonixxx
Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureBy Tim Nudd
An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever.
http://www.adweek.com/adfreak/audi-ipad-ad-turns-slide-unlock-long-curving-racetrack-136548 
 

bjornborgprojectresearch:

Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website.

Tonixxx

Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureTim Nudd

An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever.

http://www.adweek.com/adfreak/audi-ipad-ad-turns-slide-unlock-long-curving-racetrack-136548 

 

Reblogged from timlovesads  3 notes
timlovesads:

Now this is an ad war. I’ve heard of the legendary bmw/audi ad war, but it looks like (and I’m assuming here) that it’s a regional case-by-case basis. In this case, an advertising agency contacted BMW and told them of this specific opportunity. Kudos to the Juggernaut Advertising for contacting Santa Monica BMW because they (BMW) really loved the idea. 
Love the ads and the execution, placement here is key and it’s quite creative. Would be interesting to see this on a highway, with one billboard coming right after another. Interesting and creative stuff (via BMWBlog.com).

timlovesads:

Now this is an ad war. I’ve heard of the legendary bmw/audi ad war, but it looks like (and I’m assuming here) that it’s a regional case-by-case basis. In this case, an advertising agency contacted BMW and told them of this specific opportunity. Kudos to the Juggernaut Advertising for contacting Santa Monica BMW because they (BMW) really loved the idea. 

Love the ads and the execution, placement here is key and it’s quite creative. Would be interesting to see this on a highway, with one billboard coming right after another. Interesting and creative stuff (via BMWBlog.com).