Ah, the imagery. Translates to “Events and Background.”
Chicago McDonald’s Billboard Beams Lights That Look Like Fries
The broad looks like a giant carton of McDonald’s french fries, with yellow laser lights beaming up out of the top and is visible from up to three miles away. Learn more here
This steak billboard actually smells like steak/hickory/BBQ. Very innovative. I think smell really is a forgotten side of advertising. Imagine if TVs could produce scents…
Fantastic Nikon D700 Guerrilla style billboard. There’s a sensor that detects when someone is walking by, thus triggering flashing camera lights as if that passerbyer was a celebrity! The red carpet leads straight into a store selling the Nikon D700. V.Cool.
Now this is an ad war. I’ve heard of the legendary bmw/audi ad war, but it looks like (and I’m assuming here) that it’s a regional case-by-case basis. In this case, an advertising agency contacted BMW and told them of this specific opportunity. Kudos to the Juggernaut Advertising for contacting Santa Monica BMW because they (BMW) really loved the idea.
Love the ads and the execution, placement here is key and it’s quite creative. Would be interesting to see this on a highway, with one billboard coming right after another. Interesting and creative stuff (via BMWBlog.com).