Fantastic Nikon D700 Guerrilla style billboard. There’s a sensor that detects when someone is walking by, thus triggering flashing camera lights as if that passerbyer was a celebrity! The red carpet leads straight into a store selling the Nikon D700. V.Cool.
Now this is an ad war. I’ve heard of the legendary bmw/audi ad war, but it looks like (and I’m assuming here) that it’s a regional case-by-case basis. In this case, an advertising agency contacted BMW and told them of this specific opportunity. Kudos to the Juggernaut Advertising for contacting Santa Monica BMW because they (BMW) really loved the idea.
Love the ads and the execution, placement here is key and it’s quite creative. Would be interesting to see this on a highway, with one billboard coming right after another. Interesting and creative stuff (via BMWBlog.com).